Smart Sweets
SmartSweets is a low sugar candy company founded by Tara Bosch. A lifelong candy lover, she set out to change her relationship with sweets after seeing the effects of too much sugar on health, and found that simply cutting back only made her crave candy more. Her answer was a motto that still guides the brand: kick sugar, keep candy.
Using a gummy bear mold bought online, Tara spent months testing recipes in her own kitchen before landing on the first SmartSweets candy. She left college in 2015 to pursue the idea full time, and in 2016 the candy reached Canadian stores, with Tara making many of the deliveries herself. In 2018 SmartSweets arrived in the United States, starting on the shelves of Whole Foods Market.
The lineup now includes gummies such as Sweet Fish, Sourmelon Bites and Wild Berries, sour candies, Dream Puffs foam candy, lollipops and, most recently, fruit snacks. The candy is plant based and made without artificial sweeteners or synthetic dyes. Most signature bags carry about 3 grams of sugar, which the company says is up to 92 percent less than traditional candy equivalents.
Products from Smart Sweets
- Low Sugar Peach Rings Candy $3.49 · 1.8 oz bag
- Low Sugar Sour Blast Buddies Candy $3.49 · 1.8 oz bag
- Low Sugar Sourmelon Bites Candy $3.49 · 1.8 oz bag
- Low Sugar Sweet Fish Candy $3.49 · 1.8 oz bag